Evergreen Content: What It Is and How to Use It : Austin Printer

We specialize in offset printing, digital printing, direct mail, and are eager to help you with your project every step of the way.

We're proud to have served the Austin area for over three decades. We will make your printing project easy, impactful, and done on time and budget. We help you achieve results, whether it be a campaign mailing or swag items for your next tradeshow.

Along with commercial printing, direct mail expertise, as well as graphic services and mailing services, we also provide many other printing products and services to help you deliver a clear and memorable message to your audience:

Fulfillment & Mailing Services

Let us help you not only print a great direct mail piece, but also get it to your intended audience fast and efficiently through our mailing services. Let us know how we can help.

Wide Format & Grand Format

Offset & Digital Printing

Thomas Graphics Inc. can print in one-, two-, three-, and full-color on a variety of paper sizes and stocks, including cardstock and all sizes of envelopes. We can print business cards, letterhead, brochures, and any other offset printing you may need.

Our digital printing services means high quality and flexibility, giving several options for a great price including:

Short Run Digital Printing
Digital Print On Demand
Digital Black and White Printing
Digital Color Printing

Promotional Marketing

Thomas Graphics Inc. prints swag marketing items and promotional pieces to keep your brand on the minds of your prospects.

Why should you choose TG?

Family Owned
Environmentally Conscious
Quality Service
Faster Turnaround
Advanced Technology

Celina B. * Leander, Texas

They do great quality work, and deliver on time.
Sonja N. * San Marcos, TX

Thomas Graphics is an A++ printing company with exceptional staff that cares about the job they are doing. They are dedicated to each and every project that goes through their shop. Wonderful company to work with!
Jamestown Associates

Our clients' campaigns are demanding, and Thomas Graphics always gets their materials out on time and on budget.

March 23, 2026

Evergreen Content: What It Is and How to Use It

When it comes to marketing, content marketing garners new customers and extends brand awareness. For businesses, marketers and professional individuals alike, one specific type of content that’s popular is “evergreen content.”

In terms of website targeting and search engine optimization (SEO), evergreen content is the perfect way to keep always topical content on your website for visitors to see. What is evergreen content and why is it so important? Let’s dive in and see how you can start optimizing evergreen content.

Evergreen Content, Defined
Evergreen content refers to website content which is search engine optimized and continually relevant to website visitors. This means it stays “fresh” for readers, regardless of when they are reading it. Like an evergreen tree, evergreen content is in season year-round.

Maybe you’re thinking, “Wouldn’t everything online be evergreen, then? If blog posts aren’t taken down, doesn’t that mean they’re always accessible to readers?” The difference between regular website content and evergreen content, though, is evergreen continues to be relevant after its publication date, rather than a dated, timely post.

Why Evergreen Content Is Important
Evergreen content is important to have on your website because it boosts your SEO rankings. Since evergreen posts never lose their relevance, they often have no expiration date and generally use keywords which are searched for over and over again.

This results in search engines finding, categorizing and recalling the content more often, because it is still relevant to the searcher. Therefore, evergreen content continues to increase website traffic, even long after it’s been posted. In other words, the business gets more bang for its buck because more people are drawn in through one single post.

What Evergreen Content Is Not
Now that you know why your website should have evergreen content, let’s get a clearer picture of what that looks like. First, here are some things to remember evergreen content is not:

Timely news articles. No current events, updated info or recent news information. Unless something is going to be around for a very long time, news is probably not evergreen.
Dated statistics. Numbers and statistics are great for content, but not if you’re looking for something evergreen. They can often change and become outdated.
Seasonal articles. Content celebrating holidays or a season are awesome for your website, but are not particularly evergreen.

Evergreen Content Ideas
If you need some ideas to get started on creating your evergreen content, here are a few:

Listicles. Articles with general lists about a topic, e.g. “Top 10 Ways to Bring in a New Customer,” are a great way to appear informed at any time.
How-to tutorials. “How to” articles are always helpful. To stay evergreen, make sure your how-to articles are relevant without being particularly timely.
Product or service information. For a business, fun articles on a particular product or service definitely can become evergreen content. Just make sure that product or service is staying around for a while, rather than a seasonal promotion.

While evergreen content shouldn’t be all of your website posts (time-sensitive articles always have their place), evergreen content is a great way to increase your SEO rankings and boost website traffic. Give it a try to see how your marketing strategy improves and grows.

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